Cognitive Neuroscience

What matters more than what you think, is how you think. We understand the different types of thinking human beings employ, how they justify almost anything they want and how that influences every sphere of human activity as captured in my book I Think Therefore I Am Wrong: A Guide to Bias, Political Correctness, Fake News and the Future of Mankind. This is key in all decisions and represents a new understanding of how interact.


Communication is a fundamental skill, yet there is virtually no education or training about it. How you communicate with others determines how influential you are, how you communicate with yourself determines how successful you are. When I realized halfway into my psychology career that no-one had taught me anything about communication, which was a fundamental skill in my profession, I researched the topic and wrote  Power Talk: The Art of Effective Communication, now just released in a second edition. I am also soon launching a course on communication for professionals which you can check out below


Having been both a psychologist and a coach, I can honestly say that I do not believe in the medicalization of everyday problems. Of course there are serious disorders with an underlying neurological basis but for the rest of us, a coaching model is far more appropriate. There’s no need to dwell into your relationship with your mother and assuming the victim role by being sick is nowhere near as helpful as addressing your life issues, devising a plan and following through with the support of your coach.

Cognitive Coaching

The thought process is full of errors and biases and with a strong tendency towards an absurd simplicity. This not only impacts potentially every decision you make but also limits creativity and innovation at a personal and organizational level. Many professionals train their clients in what to think, I train them in how to think.

You Can’t Do It Alone – but Am I the Right Guy?

Every critical journey in life requires a trained, qualified mentor who can guide and support you to your goals. Or an outstanding speaker or consultant who can inspire your organization by creating an amazing culture of empowerment, respect and authenticity.

I have walked the walk. I have made the lifestyle changes that I believe are key to health. I have walked the path of shame and disgrace and emerged stronger than ever.

I am an expert in behavior change and one well-known doctor called me “the leading lifestyle change expert.”

I have created tools for the behavior change process. I have been a consultant to the country’s largest weight loss support organization.

I have written, co-written or ghostwritten 50 books and 35 academic papers on health, neuroscience, wellness and behavior change. I even jointly won a “medical Oscar” for a documentary about obesity. I have written a bestseller on weight loss.

I collaborate with leading neurologists Drs Dean and Ayesha Sherzai in their Healthy Minds Initiative to bring brain health to individuals. families and communities. I conducted one of the first projects in the US Public school system using neurotechnology.

I have appeared on all the major US networks as well as the BBC, was featured on ABC’s ’20/20′ and was also a guest on ‘The View.”

There’s only one way to find out if we are a good match.

Next Steps…

E-mail me at with your concerns and goals, so we can arrange a call.